Keep Your Eye on the Goal

As many people realize, Public Radio fund drives break down the camnpaign into hourly or short-term goals. Better for morale to try a $1000 goal for the hour than the $200,000 goal of the campaign.

Anyway, our local station is into the spring fundraiser and I tuned into the drive at the half-hour mark. The spritely, energetic fundraiser was anouncing that their goal for the hour was 30 callers to contribute. As she said, “a half-hour left and only 27 callers to go!”

I don’t know that I am enough of an optimist to do this.