I just heard about ‘Shopping Walls‘. Basically, if you see something you want to buy, you take a smartphone picture of the code box next to a picture of item and you will be automatically routed to a web site where you can quickly seal the deal and get the item mailed to your home.
Now if I was of a nefarious bent of mind I would cover the little code box with a code box of my own and direct this person, who is about to disseminate credit card/account information and who expects to provide this information, to a dummy website of my own design that will collect the sensitive information. I might even relay the information through to the store so that the buyer does not notice that anything untoward may have happened.
(I don’t have a smart phone so I have no idea what they are doing.)