MaxLite Gu24 Lamps, sockets, and fixtures

OK, what are they up to now?  Are they trying to destroy an entire “how many X does it take to screw in a light bulb” joke industry?

I’m having a hard enough time trying to figure out what base I need to get for my chandelier lights. (I know it’s not standard, smaller than that.) And my track lighting bulbs are a different base as well. I think.