A part of this article grabbed my attention:
Other liberal bloggers defended Gilliard and took after Kaine for pulling his ad. Markos Moulitsas, editor of the blog Daily Kos, said that advertisers should expect edgy content and that Kaine’s actions could threaten their editorial independence.
“I don’t want bloggers to be afraid to say things because they don’t want to offend an advertisers,” Moulitsas said.
If bloggers accept advertisers then their content should always be suspect. Not only for what they don’t say to avoid offending their financial base but, also, for what they do say to impress their financial base.
Will the fierce, independent blogger moderate their comments to keep their audience sending them money? who knows? Who cares? It is just appearances.